Pay for the customers your marketing brings in, not the hours behind it.
Results as a service (RaaS) is marketing you pay for by the result: qualified leads, booked appointments or other outcomes we agree on first. We set up tracking you can check, run the work in-house and bill against what the record shows.
Results as a service answers these worries about marketing spend
Owners rarely object to paying for marketing. They object to paying without knowing what came back. These are the doubts we hear, and how a results model answers them.
01
“We pay every month and still can’t tell what we got.”
WHY IT HAPPENSRetainers are priced on effort, so reports describe tasks completed instead of customers gained, and nobody is accountable for the gap.
WHAT WE DOWe start with an audit of your past leads and sales, agree on one result worth paying for, and build every report around that result instead of activity.
WHAT CHANGESYou read one line each month and know what your money produced.
02
“I’ve been burned by agencies that promised the world.”
WHY IT HAPPENSWhen the agency is paid the same whatever happens, bold promises cost it nothing and missed targets cost it even less.
WHAT WE DOWe tie most of our fee to results you can verify, so our income drops when results drop. Promises turn into a written rate per result and a cap.
WHAT CHANGESTrust rests on a shared scoreboard rather than on a sales pitch.
03
“Our leads look busy on paper, but half of them are junk.”
WHY IT HAPPENSForm fills, spam and wrong-area enquiries count as leads unless someone writes down what a real prospect looks like.
WHAT WE DOWe write quality rules with you, such as service offered, area covered and a reachable contact, filter spam automatically, and only bill for results that pass.
WHAT CHANGESYour team spends its time on people who can actually become customers.
04
“I can’t budget for something that changes every month.”
WHY IT HAPPENSPure pay-per-result deals can swing with the season, which makes owners nervous about a surprise invoice after a strong month.
WHAT WE DOWe pair a modest base fee with a per-result rate and a monthly cap, then forecast the likely range from your audit so the invoice holds no surprises.
WHAT CHANGESYou know the most you could spend before the month begins.
WHY IT MATTERS
Paying for results changes what everyone watches
Most marketing is bought by the hour or the month. You pay for activity, then spend the review meeting asking whether that activity produced anything. The agency is rewarded for staying busy, and you carry the risk that the work misses. That arrangement suits brand work, but it feels wrong when what you need is customers.
Results as a service flips the question. We agree in writing what counts as a result, measure it with tracking you can see, and bill mostly for the results delivered. A smaller base fee covers setup and management, so the work stays steady. When results fall short, our fee falls with them, which keeps attention on the outcome you asked for.
SIGNS YOU NEED THIS
You pay monthly but cannot say what it bought
Reports show clicks and reach, never customers
You want your agency to share the risk
BENEFITS
What results as a service changes for your business
What changes for your business once it’s done properly.
✓01
Shared risk
Our income depends on the results you receive, so the incentive to waste budget or pad reports disappears from the relationship.
✓02
One number that matters
Every report leads with the agreed result and its cost, so meetings are about what to change next, not what happened.
✓03
Tracking you own
Analytics, tags and call tracking sit in accounts you control, so the record of results stays with you whatever you decide later.
✓04
Room to scale
When a result costs less than it is worth to you, raising the cap becomes a simple decision backed by your own records.
With All In OneWithout✓One connected team✕Several vendors✓Free audit and clear plan✕Starting without a baseline✓One account lead✕Rotating contacts✓Monthly reporting on results✕Activity reports
Results as a service is a pricing model where you pay for agreed outcomes rather than hours or a flat retainer. The outcome is defined before work starts, usually a qualified lead, a booked appointment or a completed sale. Tracking records each one, and the invoice follows that record. Most versions add a modest base fee to cover setup and management.
It depends on what a result is worth to your business and how hard it is to produce. We set the per-result rate after the free marketing audit, once we know your past conversion costs and the size of your market. Ad spend is usually paid by you directly to the platform, and a monthly cap keeps the total predictable.
Whatever both sides agree is worth paying for and can be checked. For most service businesses that is a booked appointment or a qualified enquiry that meets written rules, such as a reachable phone number, a service you offer and an area you cover. We write those rules down, along with who confirms each result and how long you have to dispute one.
No. It works when a sale or booking is easy to see and happens often enough to measure each month. Brand campaigns, public relations, one-off website builds and very long business-to-business sales cycles suit a project fee or retainer instead. The free audit tells us which model fits before you commit to anything.