BC Blueberry Council
- LOCATION
- British Columbia
- DURATION
- 2026
- CAMPAIGN
- Rebrand, website redesign, member portal, media production, trade shows and all marketing, with a fractional marketing manager.
The BC Blueberry Council has represented BC’s blueberry growers since 1996, driving market development, research, food safety and compliance.
The BC Blueberry Council has represented the province’s blueberry growers since 1996, with work spanning market development, research, food safety and compliance. Grower registrations, certifications and compliance documents needed one trusted, auditable record. Packers had no direct way to find certified growers by region, certification or product. Event attendance and Blue Card rewards were tracked by hand, and communication between growers, packers and Council staff was spread across channels. On top of that, the brand and website needed a refresh, and the Council wanted one partner to run its marketing and trade shows rather than several.
A commodity council speaks to several audiences at once. Growers need practical tools and plain information they can use around farm work. Packers and buyers want supply they can verify. Trade and public audiences respond to the story of the crop. Food safety and compliance add record-keeping that has to stand up to an audit. In farming communities where many languages are spoken, material published only in English can miss part of the membership, and trade shows remain an important face-to-face channel.
The problem
- Grower registrations, certifications and compliance documents needed one trusted, auditable record
- Packers had no direct way to find certified growers by region, certification or product
- Event attendance and Blue Card rewards had to be tracked by hand
- Communication between growers, packers and Council staff was spread across channels
- The brand and website needed a refresh, plus one partner to run marketing and trade shows
What we built
- Full rebrand of the BC Blueberry Council
- Website redesign
- Media production: photography, video and social content
- Trade show planning and presence
- All marketing handled by our team
- A dedicated fractional marketing manager working with Council staff
- Grower portal: registration, Blue Card points and tiers, training modules, document vault with expiry tracking, production reports
- Packer portal: grower discovery and filtering, direct messaging, certification requests, levy reporting and analytics
- Events and points: workshops and field days tied to Blue Card rewards
- Admin portal with approvals, notifications and audit logs
- Site available in 11 languages, including Punjabi, Chinese and French
The platform today
- One centralized source of record for growers, packers and BCBC staff
- Cleaner, auditable registrations, certifications and compliance documents
- A packer–grower marketplace that supports market development
How we approached it.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Challenges we see
in Government, agriculture & industrial
- 01
Members are spread across regions and languages
HOW WE FIX ITMultilingual websites and portals. - 02
Compliance records live on paper and spreadsheets
HOW WE FIX ITSecure portals with document tracking and audit logs. - 03
Trade shows take months of planning
HOW WE FIX ITBooth design, print and pre- and post-show campaigns. - 04
Technical work is hard to explain
HOW WE FIX ITClear content, photography and video of your work.
Several things at once. Registrations, certifications and compliance documents needed one auditable record, packers could not easily find certified growers, Blue Card rewards and event attendance were tracked by hand, and messages between growers, packers and staff moved across many channels. The Council also needed a refreshed brand and website, and a single partner for marketing and trade shows.
A full rebrand, a redesigned website available in 11 languages including Punjabi, Chinese and French, and media production covering photography, video and social content. We plan trade show presence and handle all marketing, with a fractional marketing manager working alongside Council staff. The portal has grower, packer and admin sides, with Blue Card points and tiers, training modules, a document vault with expiry tracking, levy reporting, approvals and audit logs.
Figures as shown on the live portal: 600+ registered growers, 50+ training modules and 3 role-based portals for growers, packers and admin. The Council now has one centralized source of record for growers, packers and staff, cleaner and auditable registrations, certifications and compliance documents, and a packer-grower marketplace that supports market development.
If your members, buyers and staff all rely on the same records, a role-based portal can bring that work into one place. The right features depend on your own rules: what you certify, what members report and what each group needs to see. We would start by mapping those workflows with your staff, then build only what your organization will actually use.
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