Uptown Med Spa
- LOCATION
- Multiple locations
- DURATION
- 6 months
- CAMPAIGN
- 6-month PPC and website optimization campaign.
Medical spa providing laser hair removal, Botox, dermal fillers and medical-grade facials.
Uptown Med Spa offers laser hair removal, Botox, dermal fillers and medical-grade facials at multiple locations. The brief centred on paid search: bring in more leads from Google Ads and get a better return on the money spent there. Those two goals pull against each other. More leads can come from simply spending more, but a better return means each ad dollar has to reach someone searching for a specific treatment, then land them on a page that makes it easy to ask for an appointment. So the ad account and the website had to be worked on together, as one campaign.
People shopping for injectables or laser hair removal usually search by treatment name, then compare a few clinics on price, credentials and how simple it is to book a consultation. Paid search puts a med spa in front of that intent, but the auction is crowded, and rules limit how prescription treatments like Botox can be advertised. That leaves the landing page doing much of the work: clear treatment details, a visible location and a short form often decide whether a paid click becomes a booking.
What they needed
- More leads from paid search
- A better return on advertising spend
What we did
- Google Ads management
- Website optimization for conversions
Results
How we approached it.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Challenges we see
in Medical spas & aesthetics
- 01
Competing with every med spa nearby on price
HOW WE FIX ITPositioning, content and offers that show why clients should choose you. - 02
Ads get rejected or underperform
HOW WE FIX ITPlatform-compliant campaigns for cosmetic and medical treatments. - 03
Clients book once and don’t return
HOW WE FIX ITEmail, SMS and offers that bring clients back. - 04
Treatment pages don’t rank
HOW WE FIX ITTreatment-by-treatment SEO pages written to convert.
What we used.
Two things: more leads coming in from Google Ads, and a better return on its advertising spend. For a med spa selling laser hair removal, Botox, dermal fillers and medical-grade facials across multiple locations, that meant reaching people already searching for those treatments and making sure the website turned their clicks into inquiries.
It ran for 6 months across two channels: Google Ads and the website. We managed the Google Ads account, and we optimized the website for conversions so more of the people arriving from an ad would go on to send an inquiry. Running both as one campaign meant every change to the ads or the pages was judged against the same goal: leads.
The published figures for this campaign are +45% lead volume and +350% advertising ROI. Those are the numbers as they appear on our website, and they line up with the two goals the work was built around: more leads from paid search and a better return on what was spent to get them.
It can, particularly for a clinic that already advertises on Google but finds that clicks rarely turn into bookings. Outcomes depend on your market, your treatments, your budget and how well your site converts today, so we would not promise the same numbers. A free marketing audit is the honest first step: it shows where your ad account and website stand before any plan is made.
More results like this.
Want results
like these?
Tell us where you want to grow. A strategist replies within one business day with clear next steps, with no obligation.