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CASE STUDY 26 · COUNCIL / GOVERNMENT

BC Blueberry Grower Portal

LOCATION
British Columbia
DURATION
Launched April 2026
CAMPAIGN
A web application and accompanying mobile app that give growers, packers and Council staff one place for registration, the Blue Card, documents, training and reporting.

Project highlights

EngagementLaunched April 2026
60
300+
Grower database records, after correction
217
Approved grower registrations by July 31, 2026
3
Role-based areas: grower, packer, admin

What we delivered

  • Grower sign-up with Google or email, onboarding, and a profile approved by Council staff
  • Blue Card ID, points and tiers, with a Blue Card number issued on approval
The BC Blueberry grower portal home page, with buttons for the grower and packer portals
  • The grower portal home page on a phone
  • A sample BC Blueberries Blue Card with sample grower details
  • The portal screen listing training events and the points for each
THE CLIENT

The British Columbia Blueberry Council represents more than 600 growers, along with packers, first receivers and industry partners. The grower portal is its member services platform, at portal.bcblueberry.com.

THE CHALLENGE

The Council’s grower records sat across several lists, with duplicates, missing contacts and missing fields. A new Blue Card program was meant to reward participation, which only works with one trusted record for each grower. Growers needed a simple way to register, keep documents current and follow their Blue Card progress. Packers needed to find growers and submit levy reports. Staff needed an approved list they could filter, export and report on. The job was to correct the database first, then build one secure place where each group could do its part, as a web application with an accompanying mobile app.

THE INDUSTRY

A commodity council’s members are farm businesses first. Growers check their records between jobs in the field, often on a phone, and food-safety certificates carry expiry dates that matter to buyers. Packers want proof before they buy, and levy reports have to reconcile. A member portal in this sector only works when sign-up is simple, records stay private by default, and each grower decides what packers can see.

What they needed

  • Correct the grower database and keep one approved record for each grower
  • Give growers one sign-in for registration, documents, training and the Blue Card
  • Give packers a consent-based way to find growers and submit levy reports
  • Give Council staff approvals, filters, exports and compliance reports

What we did

  • Grower sign-up with Google or email, onboarding, and a profile approved by Council staff
  • Blue Card ID, points and tiers, with a Blue Card number issued on approval
  • Document Vault with auto-classification and expiry alerts
  • Training events, resources, farm tools, production reports, and messages to staff and packers
  • Packer registration, a grower directory with consent, messaging and levy report submission
  • Admin dashboard, approval queue, grower database with filters and CSV export, and compliance and activity reports
  • An accompanying mobile app

Results

60 → 300+Grower database records, after correction
217Approved grower registrations by July 31, 2026
3Role-based areas: grower, packer, admin
50+Training modules
  • The grower database started at about 60 records and reached more than 300 after correction. This is record correction, not grower or membership growth.
  • 217 approved grower registrations by July 31, 2026.
  • Three role-based areas, for growers, packers and Council staff.
  • One approved source of record for registrations, certifications and compliance documents.
  • Packers can find growers who have agreed to be listed, and submit levy reports in the same place.
Figures from project reports and the Council’s board report. Grower, packer and admin areas sit behind login, so the screens shown are public or use sample data.Every business, market and budget is different, so your results will differ.
HOW WE WORK

How we approached it.

OUR PROCESS →
  1. 01

    Discover

    We audit your website, search presence, ads and competitors to find what is and isn’t working.

  2. 02

    Plan

    A clear strategy: which channels, what budget, and the targets we will report against.

  3. 03

    Create & launch

    Design, build, content and campaigns produced in-house by one connected team.

  4. 04

    Measure & grow

    Ongoing reporting and optimization, so spend moves to what brings in customers.

COMMON ISSUES IN THIS INDUSTRY

Challenges we see
in Government, agriculture & industrial

Explore the industry →
  1. 01

    Members are spread across regions and languages

    HOW WE FIX ITMultilingual websites and portals.
  2. 02

    Compliance records live on paper and spreadsheets

    HOW WE FIX ITSecure portals with document tracking and audit logs.
  3. 03

    Trade shows take months of planning

    HOW WE FIX ITBooth design, print and pre- and post-show campaigns.
  4. 04

    Technical work is hard to explain

    HOW WE FIX ITClear content, photography and video of your work.

LET’S TALK

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like these?

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