
BC Blueberry Grower Portal
- LOCATION
- British Columbia
- DURATION
- Launched April 2026
- CAMPAIGN
- A web application and accompanying mobile app that give growers, packers and Council staff one place for registration, the Blue Card, documents, training and reporting.
Project highlights
EngagementLaunched April 2026What we delivered
- ✓Grower sign-up with Google or email, onboarding, and a profile approved by Council staff
- ✓Blue Card ID, points and tiers, with a Blue Card number issued on approval

The British Columbia Blueberry Council represents more than 600 growers, along with packers, first receivers and industry partners. The grower portal is its member services platform, at portal.bcblueberry.com.
The Council’s grower records sat across several lists, with duplicates, missing contacts and missing fields. A new Blue Card program was meant to reward participation, which only works with one trusted record for each grower. Growers needed a simple way to register, keep documents current and follow their Blue Card progress. Packers needed to find growers and submit levy reports. Staff needed an approved list they could filter, export and report on. The job was to correct the database first, then build one secure place where each group could do its part, as a web application with an accompanying mobile app.
A commodity council’s members are farm businesses first. Growers check their records between jobs in the field, often on a phone, and food-safety certificates carry expiry dates that matter to buyers. Packers want proof before they buy, and levy reports have to reconcile. A member portal in this sector only works when sign-up is simple, records stay private by default, and each grower decides what packers can see.
What they needed
- Correct the grower database and keep one approved record for each grower
- Give growers one sign-in for registration, documents, training and the Blue Card
- Give packers a consent-based way to find growers and submit levy reports
- Give Council staff approvals, filters, exports and compliance reports
What we did
- Grower sign-up with Google or email, onboarding, and a profile approved by Council staff
- Blue Card ID, points and tiers, with a Blue Card number issued on approval
- Document Vault with auto-classification and expiry alerts
- Training events, resources, farm tools, production reports, and messages to staff and packers
- Packer registration, a grower directory with consent, messaging and levy report submission
- Admin dashboard, approval queue, grower database with filters and CSV export, and compliance and activity reports
- An accompanying mobile app
Results
- The grower database started at about 60 records and reached more than 300 after correction. This is record correction, not grower or membership growth.
- 217 approved grower registrations by July 31, 2026.
- Three role-based areas, for growers, packers and Council staff.
- One approved source of record for registrations, certifications and compliance documents.
- Packers can find growers who have agreed to be listed, and submit levy reports in the same place.
How we approached it.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Challenges we see
in Government, agriculture & industrial
- 01
Members are spread across regions and languages
HOW WE FIX ITMultilingual websites and portals. - 02
Compliance records live on paper and spreadsheets
HOW WE FIX ITSecure portals with document tracking and audit logs. - 03
Trade shows take months of planning
HOW WE FIX ITBooth design, print and pre- and post-show campaigns. - 04
Technical work is hard to explain
HOW WE FIX ITClear content, photography and video of your work.
What we used.
- 01→Web Portal DevelopmentClient, member and staff portals
- 02→Web App DevelopmentCustom web apps and dashboards
- 03→UI & UX DesignResearch, UX and interface design
What often comes next.
These were not part of this project. They are the services clients like this tend to need next.
It gives growers one sign-in for registration, the Blue Card, a document vault with expiry alerts, training events, messages and production reports. Packers get their own area, and Council staff get approvals, filters, exports and compliance reports.
It started at about 60 records and reached more than 300 after correction, by working through duplicates, missing contacts and missing fields. This is record correction, not grower or membership growth.
Grower, packer and admin areas all sit behind login. Packers see growers through a directory that depends on consent, and Council staff approve profiles before they are active. This case study shows public screens and sample data only.
It is the Council’s points and tier program, built on approved training, workshops and field sessions. On the portal, each approved grower receives a Blue Card number and can follow points and tier progress in one place.
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