New Ray Physiotherapy
- LOCATION
- Abbotsford, BC
- DURATION
- 2026
- CAMPAIGN
- Brand-led website design and development, and marketing.
New Ray Physiotherapy is a physiotherapy and health clinic in Abbotsford offering 16 treatments, from physiotherapy and massage to pelvic health, acupuncture and active rehab.
With a new brand in place, the clinic needed a website that matched it. The goals went beyond looks: a clear page for every treatment and the conditions it helps, booking that is easy on any device, and pages the clinic team can edit themselves. With so many treatments, the structure of the site mattered as much as the design, so a patient could move from a condition to the right treatment and on to booking.
Many patients search for the problem rather than a treatment name: a sore back, a shoulder that will not lift, recovery after a crash. In British Columbia, people hurt in a car crash or at work also want to know, before they call, whether a clinic handles ICBC or WorkSafeBC claims and what the paperwork involves. A clinic that maps conditions to treatments, explains claim-based care plainly and makes booking quick on a phone is easier to choose.
What they needed
- A website that matches the clinic's new brand
- A clear page for every treatment and the conditions it helps
- Booking that is easy on any device
- Pages the clinic team can edit themselves
What we did
- A brand-led website built from the New Ray brand guide
- Pages for each of the clinic's 16 treatments and the conditions it treats
- Pages for ICBC and WorkSafeBC injury care
- Built on WordPress and Elementor, so the team can edit every page
Results
- The new website is live at newrayphysiotherapy.ca.
- Results are being measured. Figures will be added after a full reporting period.
How we approached it.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Challenges we see
in Healthcare & clinics
- 01
New patients can’t find you in local search
HOW WE FIX ITLocal SEO, Google Business Profile and a page for every service and location. - 02
Booking takes too many steps
HOW WE FIX ITOnline booking and a clear call to action on every page. - 03
Health advertising rules are strict
HOW WE FIX ITCompliant ad copy and landing pages, reviewed before launch. - 04
Patients choose based on reviews
HOW WE FIX ITA simple, consistent process to ask happy patients for reviews.
What we used.
The clinic had a new brand and wanted a website to match it. It also wanted a clear page for every treatment and the conditions it helps, booking that works easily on any device, and pages its own team can edit without calling a developer.
A brand-led website built from the New Ray brand guide, on WordPress and Elementor so the team can edit every page. It includes pages for each of the clinic’s 16 treatments and the conditions each one treats, plus dedicated pages for ICBC and WorkSafeBC injury care. The 2026 project also included marketing.
The new website is live at newrayphysiotherapy.ca, but it is too early to report results. They are being measured, and figures will be added once a full reporting period has passed.
A structure that links conditions, treatments and booking suits any clinic with a wide menu of services, and an editable WordPress and Elementor build helps when the team wants to keep pages current. The exact pages, claim types and integrations depend on your province, your services and how patients book, so the plan should start from those.
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