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My ads cost more than they bring in

Ads should pay for themselves. When they don't, the budget is usually leaking in a few fixable places.

Why it happens

Broad targeting, weak landing pages and missing conversion tracking are the usual causes. Without tracking, an account can spend for months on searches that never turn into a customer.

Signs you may recognize

  • You can see the spend but not the leads it produced
  • Clicks come from searches that have nothing to do with your work
  • People click your ads and leave without calling or filling in a form
A CLIENT RESULT · Uptown Med SpaAdvertising ROI rose by more than 889% in a 6-month campaign.Read the case study →

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