Oxyderm Laser Clinic
- LOCATION
- Edmonton, AB
- DURATION
- Apr 2025 – ongoing
- CAMPAIGN
- SEO and social media optimization, since April 2025.
Advanced laser and skincare treatments in a professional, comfortable setting.
Oxyderm Laser Clinic offers advanced laser and skincare treatments in Edmonton, in a setting it describes as professional and comfortable. The clinic asked for two things: search engine optimization and social media optimization. In practice, that meant being found on Google when people in Edmonton look up the treatments it offers, appearing in local results through a well-kept Google Business Profile, and giving Instagram and Facebook a regular flow of posts that show what the clinic does. Neither goal is a one-off task. Both depend on steady, scheduled work, and the engagement has been ongoing since April 2025.
Laser treatments often take a series of sessions, so people tend to research carefully before they choose a clinic. They search by treatment and city, read Google reviews, look through photos of the space and check whether the team seems qualified. That makes local search and a complete Google Business Profile central for a laser clinic. Social media plays a supporting role: regular posts, reels and stories let people see the treatment rooms and the team at work before they commit to a consultation.
What they needed
- Search engine optimization
- Social media optimization
What we did
- On-page optimization: titles, meta, content and internal links
- Local SEO with Google Business Profile optimization and citation building
- Technical SEO: site speed, mobile, sitemap and indexing
- Monthly blog posts, keyword tracking and performance reports
- Weekly social content (posts, reels, stories) with a monthly calendar
Results
- Steady follower growth and engagement on Instagram and Facebook
- Higher lead conversion from organic and local search
Their mix of creativity, technical expertise, and personalized attention set them apart.
More frequent performance insights or real-time dashboards.
We share this because it shaped how we report: every account now gets a monthly report and a live dashboard.How we approached it.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Challenges we see
in Medical spas & aesthetics
- 01
Competing with every med spa nearby on price
HOW WE FIX ITPositioning, content and offers that show why clients should choose you. - 02
Ads get rejected or underperform
HOW WE FIX ITPlatform-compliant campaigns for cosmetic and medical treatments. - 03
Clients book once and don’t return
HOW WE FIX ITEmail, SMS and offers that bring clients back. - 04
Treatment pages don’t rank
HOW WE FIX ITTreatment-by-treatment SEO pages written to convert.
With two goals: search engine optimization and social media optimization. As an Edmonton clinic offering advanced laser and skincare treatments, Oxyderm wanted to be easier to find in Google search and local results, and to have social channels that keep working week after week. Our work began in April 2025 and is ongoing.
On search: on-page work on titles, meta descriptions, content and internal links; local SEO through Google Business Profile optimization and citation building; and technical work on site speed, mobile, the sitemap and indexing. Monthly blog posts, keyword tracking and performance reports keep it moving. On social, we produce weekly posts, reels and stories, planned on a monthly calendar.
In their Clutch review, the client reported +30% website traffic in 3 months, 50+ new Google reviews and Top 5 Google rankings for key services. They also described steady follower growth and engagement on Instagram and Facebook, and higher lead conversion from organic and local search. Their Marketing Manager wrote: “Their mix of creativity, technical expertise, and personalized attention set them apart.”
The building blocks apply to most clinics: a site search engines can read, a complete Google Business Profile, regular content and social posts on a schedule. What changes from city to city is the competition and which treatments people search for most. We would look at your current search presence first and set targets from there, without promising any ranking.
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