Olive Tree Aesthetics
- LOCATION
- Abbotsford, BC
- DURATION
- Mar 2025 – ongoing
- CAMPAIGN
- SEO, social media optimization and paid social, since March 2025.
A personalized approach to graceful aging, tucked inside Murals Medical Clinic in Murrayville and led by Dr. Samuel Vijayan.
Olive Tree Aesthetics takes a personalized approach to graceful aging. The clinic is led by Dr. Samuel Vijayan and is tucked inside Murals Medical Clinic in Murrayville. In March 2025 it asked for help with search engine optimization, social media optimization and social media marketing. Those requests suit a clinic in its position. A practice that sits within another clinic needs its own name, its doctor and its treatments to be easy to find in Google, and its social profiles need to show its doctor-led approach to people well before they book a consultation.
People considering anti-aging treatment rarely book on impulse. Many follow a clinic on Instagram for a while, look closely at who performs each treatment, and read reviews before they ask for a consultation. A doctor-led clinic has an advantage when the doctor is visible in that research. Advertising platforms also restrict how cosmetic treatments are promoted, so paid social has to rely on careful audience targeting, tested creative and an honest tone rather than bold promises about results.
What they needed
- Search engine optimization
- Social media optimization
- Social media marketing
What we did
- Website audit and keyword research
- On-page and off-page SEO, including link building and directory listings
- Social profile setup, bio optimization and a content calendar
- Meta and Instagram ad campaigns with audience targeting and A/B testing
- Monthly SEO and ad performance reports
Results
- Multiple keywords ranking on the first page of Google
- Consistent lead generation and higher local brand visibility
They combine deep SEO knowledge with creative social media tactics, offering a full-scope solution that drives growth.
More frequent performance updates or strategy review meetings.
We share this because it shaped how we report: every account now gets a monthly report and a live dashboard.How we approached it.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Challenges we see
in Medical spas & aesthetics
- 01
Competing with every med spa nearby on price
HOW WE FIX ITPositioning, content and offers that show why clients should choose you. - 02
Ads get rejected or underperform
HOW WE FIX ITPlatform-compliant campaigns for cosmetic and medical treatments. - 03
Clients book once and don’t return
HOW WE FIX ITEmail, SMS and offers that bring clients back. - 04
Treatment pages don’t rank
HOW WE FIX ITTreatment-by-treatment SEO pages written to convert.
Search engine optimization, social media optimization and social media marketing. The clinic wanted people looking for graceful aging treatment around Murrayville to find it in Google, and to find social profiles that reflect Dr. Samuel Vijayan’s personalized approach when they got there.
The work began in March 2025 and is ongoing. It includes a website audit and keyword research, on-page and off-page SEO with link building and directory listings, social profile setup, bio optimization and a content calendar. Meta and Instagram ad campaigns run with audience targeting and A/B testing, and monthly reports cover both SEO and ad performance.
In their Clutch review, the client reported +60% website traffic, +35% social media engagement and 3× return on ad spend (ROAS). They also described multiple keywords ranking on the first page of Google, consistent lead generation and higher local brand visibility. Their marketing manager wrote: "They combine deep SEO knowledge with creative social media tactics, offering a full-scope solution that drives growth."
Pairing SEO with organic and paid social often suits aesthetic clinics, because people research treatments in search and judge a clinic’s feel on Instagram. Whether it fits yours depends on your treatments, your local competition and what your ad accounts are allowed to run. We would look at those first, then recommend a mix, without promising the same figures.
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