Cocoon SDA Care
- LOCATION
- Australia
- DURATION
- Feb 2025 – ongoing
- CAMPAIGN
- SEO, social media and PPC, since February 2025.
Specialized disability accommodation and personalized support for people with high support needs, in a safe, inclusive environment.
Cocoon’s goals were a stronger online presence, better local visibility and more qualified leads. In this field, a qualified lead is a person or family whose needs genuinely match the housing and support on offer. Cocoon needed to be found by people searching in the language of the disability sector, and to explain its accommodation and support clearly once they arrived.
In Australia, specialist disability accommodation is funded through the National Disability Insurance Scheme, so many searches use scheme terms such as NDIS and SDA. The person searching is often not the future resident but a family member or support coordinator comparing options on their behalf. They look for plain facts about the type of housing, the support provided and the location, and they need to trust a provider before making contact. Marketing in this sector has to be accurate, respectful and specific rather than promotional.
What they needed
- Stronger online presence
- Better local visibility
- More qualified leads
What we did
- Full website audit and keyword research for NDIS and SDA terms
- On-page SEO and monthly backlink building
- Branded Facebook, Instagram and LinkedIn profiles with a regular posting schedule
- Google Ads and Meta Ads setup, A/B testing and monthly ROI reporting
Results
- Improved Google rankings for key SDA-related terms
Overall, the experience was great.
More frequent progress updates or reports.
We share this because it shaped how we report: every account now gets a monthly report and a live dashboard.How we approached it.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Challenges we see
in Healthcare & clinics
- 01
New patients can’t find you in local search
HOW WE FIX ITLocal SEO, Google Business Profile and a page for every service and location. - 02
Booking takes too many steps
HOW WE FIX ITOnline booking and a clear call to action on every page. - 03
Health advertising rules are strict
HOW WE FIX ITCompliant ad copy and landing pages, reviewed before launch. - 04
Patients choose based on reviews
HOW WE FIX ITA simple, consistent process to ask happy patients for reviews.
Online presence, local visibility and lead quality. As a provider of disability accommodation and support for people with high support needs, Cocoon wanted more inquiries from people whose needs fit what it offers, and to be easier to find in searches about NDIS and SDA housing.
SEO, social media and paid ads. The work includes a full website audit and keyword research for NDIS and SDA terms, on-page SEO and monthly backlink building, and branded Facebook, Instagram and LinkedIn profiles on a regular posting schedule. Google Ads and Meta Ads were set up with A/B testing and monthly ROI reporting.
The client reported +60% website traffic and +40% qualified inquiries, along with improved Google rankings for key SDA-related terms. These figures come from Cocoon’s Clutch review, where Clara Stack, Business Marketing Executive, wrote: “Overall, the experience was great.” The engagement is ongoing.
The structure can carry over: research the exact terms families and coordinators use, build pages that answer them, and support that with steady social profiles and measured ad tests. How well it works depends on your services, your region and the rules that apply in your sector. Cocoon’s numbers describe one provider’s experience, not a promise for another.
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