Speaker Canada
- LOCATION
- Vancouver, BC
- DURATION
- Jan 2024 – ongoing
- CAMPAIGN
- SEO, email, social and content marketing, since January 2024.
Mental health and wellness support that helps people build resilience, find balance and lead healthier lives.
Speaker Canada offers mental health and wellness support from Vancouver, helping people build resilience, find balance and lead healthier lives. Its goals were greater brand visibility, more clients and sign-ups, and better engagement. In this field, being seen is only the first step: people tend to read, follow and compare for a while before they feel ready to sign up. So the work had to do more than send visitors to the website. It had to give them useful content to read, a reason to join an email list and a social presence worth following, so that visibility could turn into inquiries over time.
People looking for mental health and wellness support often search privately and take their time. They read articles, look at who is behind a service and follow along on social media before they reach out. Trust grows from calm, helpful content far more than from promotion. Ad platforms also restrict how health topics can be targeted, so organic search, email and social tend to carry more of the load, and the tone has to stay careful in every channel.
What they needed
- Greater brand visibility
- More clients and sign-ups
- Better engagement
What we did
- SEO and content marketing
- Targeted ad campaigns
- Email marketing
- Social media management
Results
- More social followers and higher engagement on posts
- Consistent branding across channels
Overall, their work has been excellent.
More frequent progress updates and greater flexibility in strategy adjustments.
We share this because it shaped how we report: every account now gets a monthly report and a live dashboard.How we approached it.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Challenges we see
in Healthcare & clinics
- 01
New patients can’t find you in local search
HOW WE FIX ITLocal SEO, Google Business Profile and a page for every service and location. - 02
Booking takes too many steps
HOW WE FIX ITOnline booking and a clear call to action on every page. - 03
Health advertising rules are strict
HOW WE FIX ITCompliant ad copy and landing pages, reviewed before launch. - 04
Patients choose based on reviews
HOW WE FIX ITA simple, consistent process to ask happy patients for reviews.
Three things: greater brand visibility, more clients and sign-ups, and better engagement. For a Vancouver organization that supports people’s mental health and wellness, that meant being easier to find, earning attention with content people actually want to read, and turning that attention into inquiries and sign-ups over time.
Since January 2024, we have run SEO and content marketing, targeted ad campaigns, email marketing and social media management for Speaker Canada. Search and content bring people in, ads reach specific audiences, email keeps the conversation going with people who have signed up, and social media gives followers a regular reason to engage.
As reported by the client in their Clutch review: 2× website visitors and 3× inquiries and sign-ups. The client also noted more social followers, higher engagement on posts and consistent branding across channels. Todd Bowen, Senior Marketing Expert, summed it up in that review: “Overall, their work has been excellent.”
Content, search, email and social suit services where people need time and trust before they get in touch, which describes much of the wellness field. How well the mix works depends on your audience, your services and how much you can publish. We would review where you stand today before suggesting a plan, and we would not promise a set outcome.
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