Night Owl Kitchen + Bar
- LOCATION
- Multiple locations
- DURATION
- 2026
- CAMPAIGN
- Media production and a championship and contest portal for a multi-location restaurant and bar brand.
Night Owl Kitchen + Bar is a restaurant and bar franchise with multiple locations.
With several locations under one brand, Night Owl came with two clear goals. The first was fresh photo and video content for every location, so each venue has current images of its own food, drinks and room. The second was a way to run championships and contests across all the locations, with entries and winners tracked in one place. Together they call for a brand that looks current at every address and competitions that run the same way at each one.
People choosing a bar or casual restaurant often decide on their phone, from photos on social media and map listings, and they want a sense of the food, the drinks and the atmosphere before they go. Bars also build regulars by giving them recurring reasons to return, such as contests, leagues and themed nights. For a brand with several venues, that means content shot at each location and events that run consistently everywhere, with one place to keep track of who entered and who won.
The problem
- Fresh photo and video content for every location
- A way to run championships and contests across locations, with entries and winners tracked in one place
What we built
- Food, drink and venue photography and video
- Short-form video and social content
- Championship and contest portal
The platform today
- Portal link and details to be added
How we approached it.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Challenges we see
in Restaurants & hospitality
- 01
Quiet weeknights
HOW WE FIX ITLocal ads, offers and social posts timed to fill slow nights. - 02
Photos don’t do the menu justice
HOW WE FIX ITProfessional food, drink and venue photography and video. - 03
Diners can’t find the menu or book
HOW WE FIX ITA fast site with the menu, hours and reservations up front. - 04
Events and contests are hard to run
HOW WE FIX ITContest portals and campaigns that track entries and winners.
Fresh photo and video content for every location, and a way to run championships and contests across locations with entries and winners tracked in one place. As a restaurant and bar franchise, it needed both to work for the brand as a whole and for each individual venue.
Food, drink and venue photography and video, short-form video and social content, and a championship and contest portal. The media side gives each location its own images and clips for social channels, while the portal is meant to bring contest entries and winners from every location into a single system.
None are published yet. Results are pending and being measured, and the portal link and details will be added to this page once they are ready. Until then, this case describes the scope of the work rather than its outcome.
It can make sense for a group that already runs, or wants to run, regular competitions across several venues and needs one record of entries and winners. A single restaurant may manage with simpler tools. Whether it is worth building depends on how often you hold events and how many locations take part.
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