The Aroma Bistro & Bar
- LOCATION
- Abbotsford, BC
- DURATION
- Ongoing
- CAMPAIGN
- Website redesign, marketing strategy and full marketing management.
The Aroma Bistro & Bar serves Western cooking with Indian depth at 32760 Simon Ave in Abbotsford, with a full bar, a late kitchen and private events for up to 250 guests.
One website had to explain a full menu, a bar and a busy events business at the same time. The goals were a site that shows the full menu and takes bookings, pages that sell private events from weddings to corporate parties, and food and venue content that makes people want to book. The restaurant also wanted a single partner running all of its marketing, so the website, photography, video and campaigns tell the same story.
Diners usually check a restaurant’s menu and photos online before they choose, often on a phone and often on the same day. Private events work differently. Couples, families and people organizing a work party tend to plan ahead, compare rooms and capacity, ask about menus and drinks, and want to see the space before they inquire. A bistro that does both needs quick menu pages for same-day guests and separate, detailed event pages that answer a planner’s questions.
What they needed
- A website that shows the full menu and takes bookings
- Pages that sell private events, from weddings to corporate parties
- Food and venue content that makes people book
- One partner to run all marketing
What we did
- A new website with full menus, happy hour and bookings
- Pages for each kind of private event, from wedding receptions and birthdays to corporate events
- Food, drink and venue photography and video
- Marketing strategy and ongoing management of all marketing channels
Results
- The new website is live at thearomabistro.ca.
- Results are being measured. Figures will be added after a full reporting period.
How we approached it.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Challenges we see
in Restaurants & hospitality
- 01
Quiet weeknights
HOW WE FIX ITLocal ads, offers and social posts timed to fill slow nights. - 02
Photos don’t do the menu justice
HOW WE FIX ITProfessional food, drink and venue photography and video. - 03
Diners can’t find the menu or book
HOW WE FIX ITA fast site with the menu, hours and reservations up front. - 04
Events and contests are hard to run
HOW WE FIX ITContest portals and campaigns that track entries and winners.
A website that shows the full menu and takes bookings, plus pages that sell private events, from weddings to corporate parties. With room for up to 250 guests at private events, the event pages had their own job to do alongside the dining menu.
A new website with full menus, happy hour and bookings, and pages for each kind of private event, from wedding receptions and birthdays to corporate events. Food, drink and venue photography and video supply the content. All In One Marketing Pro also set the marketing strategy and manages all of the restaurant’s marketing channels on an ongoing basis.
Yes, the new website is live at thearomabistro.ca. Results are being measured, and figures will be added after a full reporting period. Until those numbers exist, this page reports what was built and what is being managed, not what it has achieved.
The thinking carries over: keep the menu easy to reach, give each type of event its own page, and use real photos of the food and the room. How far it goes depends on your space, your menu and how much of your business comes from events. With The Aroma’s figures still pending, there is nothing here to benchmark against yet.
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