Elite Physio Ottawa
- LOCATION
- Ottawa, ON
- DURATION
- Ongoing
- CAMPAIGN
- Marketing for a physiotherapy and rehabilitation clinic.
Elite Physio Ottawa offers physiotherapy, massage therapy, pelvic floor rehab and acupuncture in Ottawa.
The clinic’s goals were practical: more local patients finding the clinic online, a clear service page for each treatment, and content that builds trust before the first visit. Those aims are linked. Someone in Ottawa looking for help with pain or recovery has to find the clinic in local results, land on a page that explains the treatment they are considering, and see enough of the clinic and its practitioners to feel comfortable booking an appointment.
People usually look for physiotherapy close to home or work, often while they are in pain or soon after an injury, and many check whether a clinic can bill their extended health plan directly. Some treatments carry more hesitation than others. Pelvic floor rehab, for example, is something people tend to research privately before they feel ready to book. Photos and video of the clinic and the practitioners, along with plain explanations of what an appointment involves, help remove that uncertainty.
What they needed
- More local patients finding the clinic online
- Clear service pages for each treatment
- Content that builds trust before the first visit
What we did
- Local search and Google Business Profile
- Service content for physiotherapy, massage, pelvic floor rehab and acupuncture
- Clinic photography, video and social content
Results
- Results are being documented. Figures will be added once confirmed with the clinic.
How we approached it.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Challenges we see
in Healthcare & clinics
- 01
New patients can’t find you in local search
HOW WE FIX ITLocal SEO, Google Business Profile and a page for every service and location. - 02
Booking takes too many steps
HOW WE FIX ITOnline booking and a clear call to action on every page. - 03
Health advertising rules are strict
HOW WE FIX ITCompliant ad copy and landing pages, reviewed before launch. - 04
Patients choose based on reviews
HOW WE FIX ITA simple, consistent process to ask happy patients for reviews.
More local patients finding the clinic online, a clear service page for each treatment, and content that builds trust before someone books a first visit. The clinic offers physiotherapy, massage therapy, pelvic floor rehab and acupuncture, so each of those needed its own clear explanation.
The ongoing work covers local search and the clinic’s Google Business Profile, service content for physiotherapy, massage, pelvic floor rehab and acupuncture, and clinic photography, video and social content. Because the media is produced in-house, the same photos and video can support the service pages, the profile and the social posts.
Results are being documented with the clinic now, and no figures are published yet. We will add them once they are confirmed with Elite Physio Ottawa, rather than share early estimates on this page.
Local visibility, clear treatment pages and real photos of the clinic are sound foundations for most physiotherapy practices. How much difference they make depends on your location, the competition around you and how complete your online presence already is. We would check those first and give you an honest view rather than a forecast.
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