Boilermakers Lodge 359
- LOCATION
- Langley, BC
- DURATION
- 2026
- CAMPAIGN
- Website redesign around dispatch, membership and training information.
Boilermakers Lodge 359 is a local lodge of the International Brotherhood of Boilermakers, with its union hall in Langley, BC.
The lodge’s website has to serve members first. The lodge wanted dispatch and job information that members can find fast on any phone, and clear routes to membership, apprenticeship and training, and benefits. Moving to a new site could not break what already worked, so old links and search results had to keep pointing to the right pages. The lodge also wanted a site its own staff could update.
A union lodge’s website is mostly a working tool rather than a sales page. Members come back to it for practical, time-sensitive information, and they often look it up on a phone, away from a desk. People thinking about a trade, or about starting an apprenticeship, want to find the right route quickly and know who to contact. That puts the weight on clear navigation, plain wording, pages that load quickly and links that do not break, more than on persuasion.
What they needed
- Dispatch and job information members can find fast on any phone
- Clear routes to membership, apprenticeship and training, and benefits
- Old links and search results that keep working after the move
- A site lodge staff can update themselves
What we did
- A rebuilt website written from the lodge's existing content
- Redirects from the old addresses, so bookmarks and search results keep working
- Accessibility, speed and mobile layouts checked on every page
- A WordPress theme lodge staff can update
Results
- The new website is built and in review with the lodge before launch.
- Results will be added after launch.
How we approached it.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Challenges we see
in Government, agriculture & industrial
- 01
Members are spread across regions and languages
HOW WE FIX ITMultilingual websites and portals. - 02
Compliance records live on paper and spreadsheets
HOW WE FIX ITSecure portals with document tracking and audit logs. - 03
Trade shows take months of planning
HOW WE FIX ITBooth design, print and pre- and post-show campaigns. - 04
Technical work is hard to explain
HOW WE FIX ITClear content, photography and video of your work.
What we used.
Four things: dispatch and job information members can find fast on any phone; clear routes to membership, apprenticeship and training, and benefits; old links and search results that keep working after the move; and a site lodge staff can update themselves.
It was rebuilt and written from the lodge’s existing content, with redirects from the old addresses so bookmarks and search results keep working. Accessibility, speed and mobile layouts were checked on every page, and it runs on a WordPress theme lodge staff can update. The work covered website redesign, WordPress development and content migration.
Not yet. The new website is built and in review with the lodge before launch. Because it is not live, there are no results to report. Results will be measured once the site is live and added to this case after launch.
It can, where members rely on the site for time-sensitive information and the organization wants its existing links to keep working. Which pages matter most and what staff need to edit will differ for each group. This project is still in review, so treat it as an example of the approach rather than proof of results.
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