RB Makeup, Medical Spa & Laser Hair Removal
- LOCATION
- Vancouver, BC
- DURATION
- Apr 2021 – Apr 2025
- CAMPAIGN
- PPC, SEO and web design, April 2021 to April 2025.
Enhances natural beauty through professional makeup services, advanced skincare treatments and non-invasive medical aesthetics.
RB Makeup brings three kinds of work under one Vancouver name: professional makeup, advanced skincare treatments and non-invasive medical aesthetics. The business wanted more incoming calls and client inquiries, and in particular more qualified leads for medical facials and laser hair removal. It also wanted its paid ads to perform better and return more for each dollar, along with wider local reach and a brand that looked consistent wherever people came across it. With makeup and medical treatments sitting side by side, the work had to send each person to the service they were actually searching for.
Beauty and aesthetics clients often shop each service in a different way. Someone booking makeup for an event usually wants to see a portfolio and check a date. Someone considering laser hair removal or a medical facial tends to compare clinics, read reviews and ask about sessions, safety and cost, often by phone, before committing to a course of treatments. A studio offering both needs separate pages, ads and calls to action for each, and its medical treatments face stricter rules on what ads may say.
What they needed
- Increase call volume and client inquiries
- Generate more qualified leads for medical facials and laser hair removal
- Improve ad performance and return on investment
- Boost online visibility, local reach and a consistent brand presence
What we did
- Pay-per-click campaign management
- Search engine optimization
- Website design
Results
- Results reported within the first three months
All In One Marketing Pro was incredibly organized and easy to work with.
Even more frequent check-ins during the early stages, to stay fully aligned as things ramp up.
We share this because it shaped how we report: every account now gets a monthly report and a live dashboard.How we approached it.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Challenges we see
in Medical spas & aesthetics
- 01
Competing with every med spa nearby on price
HOW WE FIX ITPositioning, content and offers that show why clients should choose you. - 02
Ads get rejected or underperform
HOW WE FIX ITPlatform-compliant campaigns for cosmetic and medical treatments. - 03
Clients book once and don’t return
HOW WE FIX ITEmail, SMS and offers that bring clients back. - 04
Treatment pages don’t rank
HOW WE FIX ITTreatment-by-treatment SEO pages written to convert.
Four things: more calls and client inquiries, more qualified leads for medical facials and laser hair removal, better ad performance and return on investment, and stronger visibility across Vancouver with a consistent brand. Facials and laser hair removal were named specifically, so the work treated those leads as the priority.
Pay-per-click campaign management on Google Ads, search engine optimization and website design, over 48 months from April 2021 to April 2025. Ads reach people who are searching right now, SEO builds visibility you do not pay for per click, and the website is where both turn into a call or a booking.
The client reported +250% incoming calls, 2× bookings for high-value services and +60% ad engagement, with results reported within the first three months. The figures come from the owner’s Clutch review, which also said: “All In One Marketing Pro was incredibly organized and easy to work with.”
It can, if the business knows which treatments it most wants to grow and can answer the calls that ads create. Paid search, SEO and a booking-focused website are a common combination for clinics, but what works depends on your market, services and budget. RB Makeup’s figures belong to RB Makeup and are not a forecast for anyone else.
Want results
like these?
Tell us where you want to grow. A strategist replies within one business day with clear next steps, with no obligation.