LinkedIn Ads
B2B advertising that reaches decision-makers by job title, company, industry and seniority, managed by a LinkedIn Marketing Partner.
Reach decision makers by job title and company
LinkedIn is the one social platform where people state their employer, job title and industry themselves. That lets an ad go to a finance director in one sector, or to the staff of companies you have named. For business-to-business offers, this precision counts for more than raw reach, because the people you want to meet are few and specific.
The trade-offs are real. Clicks cost more here than on most platforms, audiences are smaller, and buyers rarely act on a first visit. Expect a longer sales cycle with several touches before a conversation starts. Lead gen forms shorten the path by pre-filling a prospect’s details, yet your team must still follow up with care.
- Your buyers are managers, not shoppers
- Deals involve several people at one company
- You keep a list of dream accounts
Sound familiar?
The issues businesses bring to us most often, and how we solve them.
- 01
Ads reach people who can’t buy
HOW WE FIX ITJob title, company and industry filters narrow the audience to roles with real purchasing influence. - 02
Each click costs more than expected
HOW WE FIX ITWe pair tight audiences with a clear offer and lead gen forms, so a pricey click has a reason to convert. - 03
Leads arrive and sales ignores them
HOW WE FIX ITForm fields are matched to what your sales team needs to qualify an enquiry, then handed over promptly. - 04
Target accounts never see your brand
HOW WE FIX ITAccount-based campaigns put sponsored content and video in front of the people at companies you name.
What you get.
What changes for your business once it’s done properly.
- 01
Job title targeting
Show ads to roles that sign off on purchases, not to everyone in an industry.
- 02
Account-based campaigns
Aim spend at a named list of companies you want as customers.
- 03
Lead gen forms
Prospects send details pre-filled from their profile, so a slow landing page cannot lose them.
- 04
Message ads
Place an offer or invitation straight into a chosen prospect’s LinkedIn inbox.
Everything handled by one team.
- 01Sponsored content and video
- 02Lead gen forms
- 03Message ads
- 04Job title, company and industry targeting
- 05Account-based campaigns
From audit to results.
- 01
Discover
We audit your website, search presence, ads and competitors to find what is and isn’t working.
- 02
Plan
A clear strategy: which channels, what budget, and the targets we will report against.
- 03
Create & launch
Design, build, content and campaigns produced in-house by one connected team.
- 04
Measure & grow
Ongoing reporting and optimization, so spend moves to what brings in customers.
Results from
this service.
What clients say
“They combine deep SEO knowledge with creative social media tactics, offering a full-scope solution that drives growth.”
Marketing Manager · Clutch review, May 13, 2025Olive Tree Aesthetics “Their mix of creativity, technical expertise, and personalized attention set them apart.”
Marketing Manager · Clutch review, Jun 23, 2025Oxyderm Laser Clinic “Overall, the experience was great.”
Clara Stack, Business Marketing Executive · Clutch review, Apr 24, 2025Cocoon SDA Care
Reviews are in each client’s own words. Results differ from business to business, with the market, the budget and the starting point.
Advertisers pay for access to professional targeting, and competition for senior roles is strong. The click price alone is the wrong yardstick. A better question is what a qualified conversation costs, since one right contact can matter more than many casual visitors. We report on enquiry quality as well as spend, so you judge the platform on the outcome.
Forms suit people on a phone or mid-scroll, because their details arrive pre-filled and little effort is needed. A landing page suits offers that need explaining, such as a detailed service or a case you want to make. Forms usually bring more sign-ups, while pages tend to bring better-informed ones, so we test both against your goal.
Yes, a tight audience is what it suits, with one limit. The platform needs a minimum audience size before it will deliver ads, so a very narrow list of job titles or companies can stall. We balance precision and size, widen a filter where needed, and use account-based campaigns when you can name the companies you want.
It varies, and anyone who gives a firm date is guessing. Business buyers research quietly and bring in colleagues, so early results are usually engagement and form fills, with conversations following. We report monthly on who engaged and who got in touch, so you can see progress well before deals close.