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CASE STUDY 04 · AESTHETIC CLINIC

Olive Tree Aesthetics

LOCATION
Abbotsford, BC
DURATION
Mar 2025 – ongoing
CAMPAIGN
SEO, social media optimization and paid social, since March 2025.
THE CLIENT

A personalized approach to graceful aging, tucked inside Murals Medical Clinic in Murrayville and led by Dr. Samuel Vijayan.

THE CHALLENGE

Olive Tree Aesthetics takes a personalized approach to graceful aging. The clinic is led by Dr. Samuel Vijayan and is tucked inside Murals Medical Clinic in Murrayville. In March 2025 it asked for help with search engine optimization, social media optimization and social media marketing. Those requests suit a clinic in its position. A practice that sits within another clinic needs its own name, its doctor and its treatments to be easy to find in Google, and its social profiles need to show its doctor-led approach to people well before they book a consultation.

THE INDUSTRY

People considering anti-aging treatment rarely book on impulse. Many follow a clinic on Instagram for a while, look closely at who performs each treatment, and read reviews before they ask for a consultation. A doctor-led clinic has an advantage when the doctor is visible in that research. Advertising platforms also restrict how cosmetic treatments are promoted, so paid social has to rely on careful audience targeting, tested creative and an honest tone rather than bold promises about results.

What they needed

  • Search engine optimization
  • Social media optimization
  • Social media marketing

What we did

  • Website audit and keyword research
  • On-page and off-page SEO, including link building and directory listings
  • Social profile setup, bio optimization and a content calendar
  • Meta and Instagram ad campaigns with audience targeting and A/B testing
  • Monthly SEO and ad performance reports

Results

+60%Website traffic
+35%Social media engagement
3×Return on ad spend (ROAS)
  • Multiple keywords ranking on the first page of Google
  • Consistent lead generation and higher local brand visibility
As reported by the client in their Clutch review.Every business, market and budget is different, so your results will differ.
They combine deep SEO knowledge with creative social media tactics, offering a full-scope solution that drives growth.
Marketing Manager · Clutch review, May 13, 2025
WHAT THE CLIENT SAID WE COULD IMPROVE

More frequent performance updates or strategy review meetings.

We share this because it shaped how we report: every account now gets a monthly report and a live dashboard.
HOW WE WORK

How we approached it.

OUR PROCESS →
  1. 01

    Discover

    We audit your website, search presence, ads and competitors to find what is and isn’t working.

  2. 02

    Plan

    A clear strategy: which channels, what budget, and the targets we will report against.

  3. 03

    Create & launch

    Design, build, content and campaigns produced in-house by one connected team.

  4. 04

    Measure & grow

    Ongoing reporting and optimization, so spend moves to what brings in customers.

COMMON ISSUES IN THIS INDUSTRY

Challenges we see
in Medical spas & aesthetics

Explore the industry →
  1. 01

    Competing with every med spa nearby on price

    HOW WE FIX ITPositioning, content and offers that show why clients should choose you.
  2. 02

    Ads get rejected or underperform

    HOW WE FIX ITPlatform-compliant campaigns for cosmetic and medical treatments.
  3. 03

    Clients book once and don’t return

    HOW WE FIX ITEmail, SMS and offers that bring clients back.
  4. 04

    Treatment pages don’t rank

    HOW WE FIX ITTreatment-by-treatment SEO pages written to convert.
FAQ

Questions about
this project.

All FAQs →

LET’S TALK

Want results
like these?

Tell us where you want to grow. A strategist replies within one business day with clear next steps, with no obligation.

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