Prospective students research programs, reviews, outcomes and costs online, usually across several schools at once. Clear program pages and quick follow-up decide where they apply.
Enrolment often depends on a few intake dates, so campaigns need to peak at the right time and enquiries need fast, personal follow-up.
SIGNS YOU NEED THIS
Enquiries drop between intakes
Slow follow-up on applications
Program pages are hard to find
COMMON CHALLENGES
What holds businesses back in this industry
01
Enrolment depends on a few intakes
HOW WE FIX ITCampaigns planned around each intake date.
02
Students compare many options
HOW WE FIX ITProgram pages, reviews and video that answer their questions.
03
Enquiries aren’t followed up
HOW WE FIX ITAutomated email and SMS follow-up.
04
Hard to reach the right audience
HOW WE FIX ITSocial and video ads targeted to each program’s audience.
BENEFITS
What marketing should deliver.
What changes for your business once it’s done properly.