Oxyderm Laser Clinic
- LOCATION
- Edmonton, AB
- DURATION
- Apr 2025 – ongoing
- CAMPAIGN
- SEO and social media optimization, since April 2025.
Project highlights
EngagementApr 2025 – ongoingWhat we delivered
- On-page optimization: titles, meta, content and internal links
- Local SEO with Google Business Profile optimization and citation building
Advanced laser and skincare treatments in a professional, comfortable setting.
Oxyderm Laser Clinic offers advanced laser and skincare treatments in Edmonton, in a setting it describes as professional and comfortable. The clinic asked for two things: search engine optimization and social media optimization. In practice, that meant being found on Google when people in Edmonton look up the treatments it offers, appearing in local results through a well-kept Google Business Profile, and giving Instagram and Facebook a regular flow of posts that show what the clinic does. Neither goal is a one-off task. Both depend on steady, scheduled work, and the engagement has been ongoing since April 2025.
Laser treatments often take a series of sessions, so people tend to research carefully before they choose a clinic. They search by treatment and city, read Google reviews, look through photos of the space and check whether the team seems qualified. That makes local search and a complete Google Business Profile central for a laser clinic. Social media plays a supporting role: regular posts, reels and stories let people see the treatment rooms and the team at work before they commit to a consultation.
What they needed
- Search engine optimization
- Social media optimization
What we did
- On-page optimization: titles, meta, content and internal links
- Local SEO with Google Business Profile optimization and citation building
- Technical SEO: site speed, mobile, sitemap and indexing
- Monthly blog posts, keyword tracking and performance reports
- Weekly social content (posts, reels, stories) with a monthly calendar
Results
- Steady follower growth and engagement on Instagram and Facebook
- Higher lead conversion from organic and local search
Their mix of creativity, technical expertise, and personalized attention set them apart.
More frequent performance insights or real-time dashboards.
It is here because it changed our reporting. Today every account gets a monthly report plus a live dashboard.How we tackled it.
- 01
Discover
We review your site, search presence, ads and nearby competitors, then show you what helps and what holds you back.
- 02
Plan
A written plan covering where to show up, what to spend and the numbers we will be measured on.
- 03
Create & launch
Designers, developers, writers and ad managers on one team, working from our Abbotsford studio.
- 04
Measure & grow
Regular reports and steady tuning, so your budget keeps shifting toward what brings in customers.
Challenges we see
in Medical spas & aesthetics
- 01
Every clinic here offers the same menu, so we end up competing on discounts.
WHAT WE DO ABOUT ITWe pinpoint what sets you apart, your injector, technology or care, and build pages around it instead of a price cut. - 02
Meta or Google keeps rejecting my injectable and laser ads.
WHAT WE DO ABOUT ITWe write to each platform’s health and cosmetic policies, keep wording and imagery inside the rules, and appeal when a good ad is flagged. - 03
Clients book a first appointment and never rebook.
WHAT WE DO ABOUT ITReminder texts, follow-up emails timed to each treatment’s healing and top-up cycle, and simple packages that make the second visit easy. - 04
Nobody finds my injectable or laser pages on Google.
WHAT WE DO ABOUT ITOne page per treatment, written around the question people type, with common worries answered and a booking button always in reach.
What we used.
- 01Search Engine OptimizationBe found on Google across the valley
- 03Social Media ManagementWe run your social media for you
- 04Content MarketingArticles, video and guides that bring in leads
What often comes next.
None of these were part of this project. They are what clients in a similar spot usually ask us for next.
With two goals: search engine optimization and social media optimization. As an Edmonton clinic offering advanced laser and skincare treatments, Oxyderm wanted to be easier to find in Google search and local results, and to have social channels that keep working week after week. Our work began in April 2025 and is ongoing.
On search: on-page work on titles, meta descriptions, content and internal links; local SEO through Google Business Profile optimization and citation building; and technical work on site speed, mobile, the sitemap and indexing. Monthly blog posts, keyword tracking and performance reports keep it moving. On social, we produce weekly posts, reels and stories, planned on a monthly calendar.
In their Clutch review, the client reported +30% website traffic in 3 months, 50+ new Google reviews and Top 5 Google rankings for key services. They also described steady follower growth and engagement on Instagram and Facebook, and higher lead conversion from organic and local search. Their Marketing Manager wrote: “Their mix of creativity, technical expertise, and personalized attention set them apart.”
The building blocks apply to most clinics: a site search engines can read, a complete Google Business Profile, regular content and social posts on a schedule. What changes from city to city is the competition and which treatments people search for most. We would look at your current search presence first and set targets from there, without promising any ranking.
More work with results like these.
Want a result
like this?
Let us know where you want to grow. Within one business day a strategist sends back clear next steps, and there is no obligation.