New Ray Physiotherapy
- LOCATION
- Abbotsford, BC
- DURATION
- 2026
- CAMPAIGN
- Brand-led website design and development, and marketing.
Project highlights
Engagement2026What we delivered
- A brand-led website built from the New Ray brand guide
- Pages for each of the clinic's 16 treatments and the conditions it treats
- Pages for ICBC and WorkSafeBC injury care
- Built on WordPress and Elementor, so the team can edit every page
New Ray Physiotherapy is a physiotherapy and health clinic in Abbotsford offering 16 treatments, from physiotherapy and massage to pelvic health, acupuncture and active rehab.
With a new brand in place, the clinic needed a website that matched it. The goals went beyond looks: a clear page for every treatment and the conditions it helps, booking that is easy on any device, and pages the clinic team can edit themselves. With so many treatments, the structure of the site mattered as much as the design, so a patient could move from a condition to the right treatment and on to booking.
Many patients search for the problem rather than a treatment name: a sore back, a shoulder that will not lift, recovery after a crash. In British Columbia, people hurt in a car crash or at work also want to know, before they call, whether a clinic handles ICBC or WorkSafeBC claims and what the paperwork involves. A clinic that maps conditions to treatments, explains claim-based care plainly and makes booking quick on a phone is easier to choose.
What they needed
- A website that matches the clinic's new brand
- A clear page for every treatment and the conditions it helps
- Booking that is easy on any device
- Pages the clinic team can edit themselves
What we did
- A brand-led website built from the New Ray brand guide
- Pages for each of the clinic's 16 treatments and the conditions it treats
- Pages for ICBC and WorkSafeBC injury care
- Built on WordPress and Elementor, so the team can edit every page
Results
- The new website is live at newrayphysiotherapy.ca.
- Results are being measured. Figures will be added after a full reporting period.
How we tackled it.
- 01
Discover
We review your site, search presence, ads and nearby competitors, then show you what helps and what holds you back.
- 02
Plan
A written plan covering where to show up, what to spend and the numbers we will be measured on.
- 03
Create & launch
Designers, developers, writers and ad managers on one team, working from our Abbotsford studio.
- 04
Measure & grow
Regular reports and steady tuning, so your budget keeps shifting toward what brings in customers.
Challenges we see
in Healthcare & clinics
- 01
I search “physio near me” and my own clinic isn’t on the first screen.
WHAT WE DO ABOUT ITWe rebuild your Google profile, then give every service and clinic its own page, so Maps shows you for the treatment someone typed. - 02
Patients phone, reach voicemail and book with the next clinic.
WHAT WE DO ABOUT ITOnline booking, tap-to-call and a short enquiry form on every page, so a patient can book at 9 pm without waiting on the front desk. - 03
One wrong line in an ad could break my college’s advertising rules.
WHAT WE DO ABOUT ITWe write ads and pages to your regulator’s standards, keep claims plain and factual, and send each draft for your sign-off before anything goes live. - 04
The practice across town has far more reviews than we do.
WHAT WE DO ABOUT ITA simple request after each visit by text or email, plus a routine for answering reviews without ever sharing patient details.
What we used.
- 01Web Design and DevelopmentWebsites that win Fraser Valley customers
- 02WordPress DevelopmentCustom themes, plugins and editor training
- 03Search Engine OptimizationBe found on Google across the valley
What often comes next.
None of these were part of this project. They are what clients in a similar spot usually ask us for next.
The clinic had a new brand and wanted a website to match it. It also wanted a clear page for every treatment and the conditions it helps, booking that works easily on any device, and pages its own team can edit without calling a developer.
A brand-led website built from the New Ray brand guide, on WordPress and Elementor so the team can edit every page. It includes pages for each of the clinic’s 16 treatments and the conditions each one treats, plus dedicated pages for ICBC and WorkSafeBC injury care. The 2026 project also included marketing.
The new website is live at newrayphysiotherapy.ca, but it is too early to report results. They are being measured, and figures will be added once a full reporting period has passed.
A structure that links conditions, treatments and booking suits any clinic with a wide menu of services, and an editable WordPress and Elementor build helps when the team wants to keep pages current. The exact pages, claim types and integrations depend on your province, your services and how patients book, so the plan should start from those.
More work with results like these.
-
HEALTHCARELa Vie Executive Health Centre
85%+Appointment bookings growth
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- DENTALAbbotsford Fraser Denture Clinic +30%Website traffic in 3 months SEE THE FULL CASE STUDY →
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PHYSIOTHERAPYElite Physio Ottawa
3–5 → 50+From leads per day to form submissions, plus phone calls
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Want a result
like this?
Let us know where you want to grow. Within one business day a strategist sends back clear next steps, and there is no obligation.