A1 Party Rentals
- LOCATION
- Abbotsford, BC
- DURATION
- Ongoing
- CAMPAIGN
- Removing a website virus, restoring the disabled Google Ads campaign and optimizing everything, with a new website now in progress.
Project highlights
What we delivered
- Removed the virus affecting the website, after the previous marketing provider spent more than 6 months on it without fixing it completely
- Fixed and re-enabled the disabled Google Ads campaign
- Fixed and optimized everything around them
- A new website, now in progress
Before and after
A1 Party Rentals rents tents, tables, chairs and event equipment for weddings, corporate events and private parties, from its base in Abbotsford, BC. It has a new logo.
A virus was affecting the A1 Party Rentals website, and the previous marketing provider had spent more than 6 months on it without fixing it completely. The Google Ads campaign had also been disabled, so a business that depends on people searching before an event was losing a main source of enquiries. A1 needed the website cleaned properly, its advertising restored, and everything around them fixed and optimized, so that it could get back to results better than before, and move on to a new website and a new logo.
People planning a wedding, a corporate event or a backyard party usually search for rentals by item and by town, often well before the date. They compare what is available, how delivery works and how quickly they can get a quote. A website with a security problem loses that trust at once, and paid search campaigns can stop running when a site is unsafe, so security and advertising are closely tied in this trade.
What they needed
- Remove the virus affecting the website for good
- Get the disabled Google Ads campaign running again
- Get results back to better than before
What we did
- Removed the virus affecting the website, after the previous marketing provider spent more than 6 months on it without fixing it completely
- Fixed and re-enabled the disabled Google Ads campaign
- Fixed and optimized everything around them
- A new website, now in progress
Results
- Results became better than before the virus.
- More than 800% ROI.
- More than a 4% traffic increase.
- More results from the surrounding agencies.
- A new website is in progress, and the business has a new logo.
How we tackled it.
- 01
Discover
We review your site, search presence, ads and nearby competitors, then show you what helps and what holds you back.
- 02
Plan
A written plan covering where to show up, what to spend and the numbers we will be measured on.
- 03
Create & launch
Designers, developers, writers and ad managers on one team, working from our Abbotsford studio.
- 04
Measure & grow
Regular reports and steady tuning, so your budget keeps shifting toward what brings in customers.
Challenges we see
in Home & local services
- 01
The same three competitors always appear on the Google map.
WHAT WE DO ABOUT ITWe tidy your Google profile, add service-area pages for Abbotsford, Mission and Chilliwack, and collect job-site reviews that lift your place on the map. - 02
Calls come in while I’m on a roof, and nobody rings back in time.
WHAT WE DO ABOUT ITCall tracking, instant text alerts for form leads and an automatic reply that books the callback before a rival does. - 03
Fall rain brings leaks and clogged drains, then January goes quiet.
WHAT WE DO ABOUT ITA year plan that pairs rainy-season repairs with off-season tune-ups, maintenance plans and spring bookings. - 04
Some of the clicks I pay for come from towns I don’t drive to.
WHAT WE DO ABOUT ITRadius and postal-code targeting, negative keywords and Local Services Ads limited to the areas you actually serve.
What we used.
- 01Cybersecurity ServicesProtect your data, site and staff
- 02Google Ads – PPCCalls and bookings from local searches
- 03Web Design and DevelopmentWebsites that win Fraser Valley customers
- 04Search Engine OptimizationBe found on Google across the valley
What often comes next.
None of these were part of this project. They are what clients in a similar spot usually ask us for next.
A virus was affecting it. The previous marketing provider spent more than 6 months on it and was not able to fix it completely. The Google Ads campaign had also been disabled when we stepped in.
We removed the virus, fixed the Google Ads campaign and got it running again, and then fixed and optimized everything around them. We are now working on the new website, and the business has a new logo.
Results became better than before, with more than 800% ROI and more than a 4% traffic increase. A1 also started getting more results from the surrounding agencies.
Often, yes, but it depends on what the virus did and how long it was there. We would start by checking the website and any disabled ad accounts, then tell you plainly what can be recovered.
More work with results like these.
Want a result
like this?
Let us know where you want to grow. Within one business day a strategist sends back clear next steps, and there is no obligation.