The Aroma Bistro & Bar

The Aroma Bistro & Bar serves Western cooking with Indian depth at 32760 Simon Ave in Abbotsford, with a full bar, a late kitchen and private events for up to 250 guests.

The Aroma Bistro & Bar in Abbotsford was facing declining local traffic and losses of more than $10,000 per month. People searching Google for “Aroma Bistro” or the business name saw an unrelated Winnipeg business instead. With a Grand Room for 250 guests and 3 private rooms, the restaurant had plenty to offer, but too few people could find it. It needed a full rebrand and redesign, redesigned offers, organized media production, and marketing across social media, Meta and Google Ads, and search, so that its name and its event spaces showed up when people looked.

Diners usually check a restaurant’s menu and photos online before they choose, often on a phone and often on the same day. Private events work differently. Couples, families and people organizing a work party tend to plan ahead, compare rooms and capacity, ask about menus and drinks, and want to see the space before they inquire. A bistro that does both needs quick menu pages for same-day guests and separate, detailed event pages that answer a planner’s questions.

What they needed

• Reverse declining local traffic
• Stop losses of more than $10,000 per month
• Own its name on Google, where searches for “Aroma Bistro” or the business name showed an unrelated Winnipeg business
• Fill the event spaces

What we did

• Full rebrand and redesign
• Social media
• Brand video
• Meta and Google Ads
• SEO, GEO and AIO
• Organized media production
• Redesigned offers
• A page for each kind of event, from wedding receptions and birthdays to corporate events

Results

• Improved online visibility, so people searching for the restaurant can find it.
• Improved event-space bookings, for a Grand Room that holds 250 guests and 3 private rooms.
• The new website is live at thearomabistro.ca, with its full menus and a page for each kind of event.