{"id":18326,"date":"2026-11-05T00:26:55","date_gmt":"2026-11-05T07:26:55","guid":{"rendered":"https:\/\/allinonemarketingpro.com\/abbotsford\/challenges\/inconsistent-brand\/"},"modified":"2026-11-11T22:05:57","modified_gmt":"2026-11-12T05:05:57","slug":"inconsistent-brand","status":"publish","type":"page","link":"https:\/\/www.allinonemarketingpro.com\/abbotsford\/challenges\/inconsistent-brand\/","title":{"rendered":"Our look changes from place to place"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18326\" class=\"elementor elementor-18326\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a78c72 e-con-full aio-page e-flex e-con e-parent\" data-id=\"1a78c72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0752b94 elementor-widget elementor-widget-aio-challenge-page\" data-id=\"0752b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aio-challenge-page.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section data-chd aria-labelledby=\"chd-h\" style=\"background:#fff\"><header style=\"background:#093346;color:#fff;padding:clamp(130px,14vw,190px) clamp(20px,4.5vw,64px) clamp(44px,5.5vw,76px)\"><div style=\"max-width:1312px;margin:0 auto;display:flex;flex-direction:column;gap:18px\"><a href=\"\/abbotsford\/challenges\/\" style=\"align-self:flex-start;font-family:Montserrat,MontserratFb;font-weight:600;font-size:13px;letter-spacing:.2em;color:#9FB3BE;text-decoration:none\">\u2190 ALL CHALLENGES<\/a><h1 id=\"chd-h\" style=\"margin:0;max-width:1100px;font-family:Montserrat,MontserratFb;font-weight:800;font-size:clamp(32px,5vw,72px);line-height:1;letter-spacing:-.03em;color:#fff;text-wrap:balance;overflow-wrap:anywhere\">Our look changes from place to place<\/h1><p style=\"margin:0;max-width:720px;font-size:19px;line-height:1.55;color:#E4E9EC\">When nothing matches, customers work harder to recognize you and to trust you.<\/p><\/div><\/header><div style=\"max-width:1312px;margin:0 auto;padding:clamp(36px,5.5vw,80px) clamp(20px,4.5vw,64px);display:flex;flex-wrap:wrap;gap:clamp(28px,4.5vw,64px);align-items:flex-start\"><div style=\"flex:1.15 1 440px;min-width:0;display:flex;flex-direction:column;gap:clamp(26px,3vw,38px)\"><div style=\"display:flex;flex-direction:column;gap:12px\"><h2 style=\"margin:0;font-family:Montserrat,MontserratFb;font-weight:800;font-size:clamp(24px,2.4vw,34px);line-height:1.1;letter-spacing:-.02em;color:#093346\">Why it happens<\/h2><p style=\"margin:0;font-size:17px;line-height:1.65;color:#2B4A5A\">Brands drift as different people produce things over the years. A logo here, an old colour there, and soon nothing seems to come from one company.<\/p><\/div><div style=\"display:flex;flex-direction:column;gap:12px\"><h2 style=\"margin:0;font-family:Montserrat,MontserratFb;font-weight:800;font-size:clamp(24px,2.4vw,34px);line-height:1.1;letter-spacing:-.02em;color:#093346\">Signs you may recognize<\/h2><ul style=\"list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:10px\"><li style=\"display:flex;gap:12px;align-items:baseline;font-size:17px;line-height:1.5;color:#2B4A5A\"><span aria-hidden=\"true\" style=\"flex:none;width:10px;height:10px;background:#E82400\"><\/span><span>Website, social pages and print each look different<\/span><\/li><li style=\"display:flex;gap:12px;align-items:baseline;font-size:17px;line-height:1.5;color:#2B4A5A\"><span aria-hidden=\"true\" style=\"flex:none;width:10px;height:10px;background:#E82400\"><\/span><span>Staff grab whichever logo file they can find<\/span><\/li><li style=\"display:flex;gap:12px;align-items:baseline;font-size:17px;line-height:1.5;color:#2B4A5A\"><span aria-hidden=\"true\" style=\"flex:none;width:10px;height:10px;background:#E82400\"><\/span><span>Nothing is written down about how the brand should look<\/span><\/li><\/ul><\/div><a data-chd-proof href=\"\/abbotsford\/case-studies\/elite-physio-ottawa\/\" style=\"display:flex;flex-direction:column;gap:8px;padding:clamp(18px,2.2vw,26px);background:#F4F7F8;border-left:4px solid #E82400;color:#093346;text-decoration:none\"><span style=\"font-family:Montserrat,MontserratFb;font-weight:600;font-size:13px;letter-spacing:.2em;font-size:12px;color:#45606F\">A CLIENT RESULT \u00b7 Elite Physio Ottawa<\/span><span style=\"font-family:Montserrat,MontserratFb;font-weight:700;font-size:clamp(18px,1.7vw,22px);line-height:1.3;letter-spacing:-.01em\">A full rebrand and new website took the clinic from 3\u20135 leads per day to 50+ form submissions, plus phone calls.<\/span><span style=\"font-family:Montserrat,MontserratFb;font-weight:700;font-size:14px;letter-spacing:.04em\">Read the case study \u2192<\/span><\/a><\/div><aside style=\"flex:1 1 400px;min-width:0;background:#093346;color:#fff;padding:clamp(24px,3vw,40px);display:flex;flex-direction:column;gap:14px\"><span style=\"font-family:Montserrat,MontserratFb;font-weight:600;font-size:13px;letter-spacing:.2em;font-size:12px;color:#9FB3BE\">THE FIX<\/span><h2 style=\"margin:0;font-family:Montserrat,MontserratFb;font-weight:800;font-size:clamp(24px,2.4vw,34px);line-height:1.1;letter-spacing:-.02em;color:#fff\">Branding<\/h2><p style=\"margin:0;font-size:17px;line-height:1.6;color:#E4E9EC\">We settle on your positioning and message, design a single visual identity with brand guidelines, and apply it on your website and social channels.<\/p><ol style=\"margin:6px 0 0;padding:0;list-style:none;display:flex;flex-direction:column;gap:10px;border-top:1px solid rgba(228,233,236,.18);padding-top:16px\"><li style=\"display:flex;gap:12px;align-items:baseline;font-size:16px;line-height:1.5;color:#fff\"><span style=\"flex:none;font-family:Montserrat,MontserratFb;font-weight:700;font-size:13px;color:#9FB3BE\">01<\/span><span>Look at how the brand appears today<\/span><\/li><li style=\"display:flex;gap:12px;align-items:baseline;font-size:16px;line-height:1.5;color:#fff\"><span style=\"flex:none;font-family:Montserrat,MontserratFb;font-weight:700;font-size:13px;color:#9FB3BE\">02<\/span><span>Settle the logo, colours, fonts and tone of voice<\/span><\/li><li style=\"display:flex;gap:12px;align-items:baseline;font-size:16px;line-height:1.5;color:#fff\"><span style=\"flex:none;font-family:Montserrat,MontserratFb;font-weight:700;font-size:13px;color:#9FB3BE\">03<\/span><span>Apply them everywhere, with short guidelines your team can follow<\/span><\/li><\/ol><a href=\"\/abbotsford\/services\/public-relations-pr\/\" style=\"align-self:flex-start;margin-top:6px;font-family:Montserrat,MontserratFb;font-weight:700;font-size:14px;letter-spacing:.06em;text-transform:uppercase;color:#fff;padding:12px 0 4px;min-height:44px;display:inline-flex;align-items:flex-end;border-bottom:1px solid #fff;text-decoration:none\">Explore Branding<\/a><\/aside><\/div><div style=\"background:#F4F7F8;padding:clamp(32px,4.5vw,64px) clamp(20px,4.5vw,64px)\"><div style=\"max-width:1312px;margin:0 auto;display:flex;flex-direction:column;gap:clamp(20px,2.5vw,32px)\"><div style=\"display:flex;flex-direction:column;gap:12px\"><h2 style=\"margin:0;font-family:Montserrat,MontserratFb;font-weight:800;font-size:clamp(24px,2.4vw,34px);line-height:1.1;letter-spacing:-.02em;color:#093346\">Read more<\/h2><ul style=\"list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,280px),1fr));gap:12px\"><li style=\"display:flex\"><a data-chd-read href=\"\/abbotsford\/blog\/5-common-pr-challenges-and-how-we-solve-them\/\" style=\"flex:1;display:block;padding:16px 18px;background:#fff;border:1px solid #DCE3E7;color:#093346;text-decoration:none;font-size:16px;line-height:1.45\">Public Relations for Small Business: Local Media, Reviews and Trust<\/a><\/li><li style=\"display:flex\"><a data-chd-read href=\"\/abbotsford\/blog\/multilingual-marketing-abbotsford\/\" style=\"flex:1;display:block;padding:16px 18px;background:#fff;border:1px solid #DCE3E7;color:#093346;text-decoration:none;font-size:16px;line-height:1.45\">Multilingual Marketing in Abbotsford: Punjabi and Beyond<\/a><\/li><li style=\"display:flex\"><a data-chd-read href=\"\/abbotsford\/blog\/starting-a-business-in-abbotsford\/\" style=\"flex:1;display:block;padding:16px 18px;background:#fff;border:1px solid #DCE3E7;color:#093346;text-decoration:none;font-size:16px;line-height:1.45\">Starting a business in Abbotsford: from licence to first customers<\/a><\/li><\/ul><\/div><nav aria-label=\"More challenges\" style=\"display:flex;flex-wrap:wrap;gap:12px 32px;justify-content:space-between;border-top:1px solid #DCE3E7;padding-top:18px\"><a href=\"\/abbotsford\/challenges\/website-looks-outdated\/\" style=\"color:#093346;font-family:Montserrat,MontserratFb;font-weight:700;font-size:15px;text-decoration:none\">\u2190 Our website looks behind the times<\/a><a href=\"\/abbotsford\/challenges\/\" style=\"color:#093346;font-family:Montserrat,MontserratFb;font-weight:700;font-size:15px\">All challenges<\/a><a href=\"\/abbotsford\/challenges\/missing-calls-when-busy\/\" style=\"color:#093346;font-family:Montserrat,MontserratFb;font-weight:700;font-size:15px;text-decoration:none\">Calls go unanswered when we\u2019re flat out \u2192<\/a><\/nav><\/div><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad5979 elementor-widget elementor-widget-aio-challenges-cta\" data-id=\"1ad5979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aio-challenges-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section aria-label=\"Let\u2019s turn challenges into opportunities\" style=\"background:#093346;color:#fff;padding:clamp(64px,10vw,140px) clamp(20px,4.5vw,64px)\"><div style=\"max-width:1312px;margin:0 auto;display:flex;flex-wrap:wrap;gap:32px 64px;align-items:flex-end;justify-content:space-between\"><div style=\"display:flex;flex-direction:column;gap:20px;max-width:760px\"><h2 style=\"margin:0;font-family:Montserrat,MontserratFb;font-weight:800;font-size:clamp(36px,5.2vw,76px);line-height:.95;letter-spacing:-.035em;color:#fff\">Let's start fixing what's slowing you down.<\/h2><p style=\"margin:0;font-size:18px;line-height:1.6;color:#E4E9EC\">Whatever is in your way, there is usually a clear path around it. We will walk through it with you and turn each obstacle into progress toward your goals.<\/p><\/div><a href=\"\/abbotsford\/start-a-project\/\" style=\"font-family:Montserrat,MontserratFb;font-weight:700;font-size:14px;letter-spacing:.06em;color:#fff;background:#E82400;padding:18px 24px;text-decoration:none;min-height:52px;display:inline-flex;align-items:center;justify-content:center;border:0;cursor:pointer\" class=\"hf3251d8\">TACKLE IT TOGETHER<\/a><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A brand that shifts from place to place is harder to trust. We write clear brand rules and carry them across your website, social pages and print.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":17334,"menu_order":116,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18326","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/pages\/18326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/comments?post=18326"}],"version-history":[{"count":1,"href":"https:\/\/www.allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/pages\/18326\/revisions"}],"predecessor-version":[{"id":18390,"href":"https:\/\/www.allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/pages\/18326\/revisions\/18390"}],"up":[{"embeddable":true,"href":"https:\/\/www.allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/pages\/17334"}],"wp:attachment":[{"href":"https:\/\/www.allinonemarketingpro.com\/abbotsford\/wp-json\/wp\/v2\/media?parent=18326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}